Research methods and data analysis for business decisions : a primer using SPSS / James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data exam...

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Online Access: Full Text (via Springer)
Main Authors: Sallis, James E. (Author), Gripsrud, Geir (Author), Olsson, Ulf Henning (Author), Silkoset, Ragnhild (Author)
Other title:Metode og dataanalyse. English.
Format: eBook
Language:English
Norwegian
Published: Cham : Springer, [2021]
Series:Classroom companion. Business.
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Call Number: HD30.4 .S3513 2021
HD30.4 .S3513 2021 Available