Research methods and data analysis for business decisions : a primer using SPSS / James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data exam...
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Main Authors: | , , , |
Other title: | Metode og dataanalyse. English. |
Format: | eBook |
Language: | English Norwegian |
Published: |
Cham :
Springer,
[2021]
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Series: | Classroom companion. Business.
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Internet
Full Text (via Springer)Online
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HD30.4 .S3513 2021
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HD30.4 .S3513 2021 | Available |