Marketing tourist destinations in emerging economies : towards competitive and sustainable emerging tourist destinations / Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh, editors.
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally dont have to contend with. The potential for terrorism, political unrest, natural disast...
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Full Text (via Springer) |
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Format: | eBook |
Language: | English |
Published: |
Cham :
Palgrave Macmillan,
[2022]
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Series: | Palgrave studies of marketing in emerging economies.
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Internet
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Call Number: |
G155.D44 M37 2022
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G155.D44 M37 2022 | Available |