Marketing tourist destinations in emerging economies : towards competitive and sustainable emerging tourist destinations / Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh, editors.

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally dont have to contend with. The potential for terrorism, political unrest, natural disast...

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Bibliographic Details
Online Access: Full Text (via Springer)
Other Authors: Mensah, Ishmael (Editor)
Format: eBook
Language:English
Published: Cham : Palgrave Macmillan, [2022]
Series:Palgrave studies of marketing in emerging economies.
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Call Number: G155.D44 M37 2022
G155.D44 M37 2022 Available