McLuhan in reverse : his general theory of media (GToM) / Robert K. Logan.

"McLuhan's General Theory of Media (GToM) is developed despite the fact he claimed not to work from a theory. His GToM has been formulated from his writings and it consists of the following ten items: 1. probes; 2. figure/ground analysis; 3. the medium is the message; 4. the subliminal nat...

Full description

Bibliographic Details

Main Author:	Logan, Robert K., 1939- (Author)
Format:	Book
Language:	English
Published:	New York : Peter Lang, [2021]
Series:	Understanding media ecology ; v. 8.
Subjects:	McLuhan, Marshall, > 1911-1980. Mass media > Philosophy.