One up : creativity, competition, and the global business of video games / by Joost van Dreunen.

"Video games such as Fortnite, Minecraft, and Pokemon Go have been business successes in recent years, but the industry has not always been that way. As with any field of business, there have been crashes and other market disruptions. Even so, these firms march on, thriving in the face of digit...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Dreunen, Joost van (Author)
Format:	eBook
Language:	English
Published:	New York City : Columbia University Press, 2020.
Subjects:	Video games industry. Video games > Economic aspects. Creative ability in business. Competition.