Strategic Brand Management and Development / Lalaounis, Sotiris.

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Lalaounis, Sotiris (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Routledge, 2020.
Edition:	1st edition.
Subjects:	Branding (Marketing) Product management. Brand name products > Management. Brand name products > Management Product management