Strategy for the corporate level : where to invest, what to cut back and how to grow organisations with multiple divisions, 2nd edition / Andrew Campbell [and others].

"This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to e...

Full description

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Campbell, Andrew, 1950 August 3- (Author)
Other Authors:	Goold, Michael
Format:	eBook
Language:	English
Published:	San Francisco, CA : Jossey-Bass, 2014.
Edition:	2nd ed.
Subjects:	Multiproduct firms > Management. Diversification in industry. Strategic planning. Diversification in industry Strategic planning