Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize, The / Arnold, David.

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Arnold, David (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : Pearson, 2003.
Edition:	1st edition.
Subjects:	International business enterprises > Marketing. International economic integration. Export marketing. Export marketing International business enterprises > Marketing International economic integration