Bosch : scaling large company innovation for strategic advantage / Andre Marquis, Mark Searle, Diana Jovin.

This case focuses on the Innovation Performance Management (IPM) methodology as a new approach whereby established and global companies, like Bosch, can use innovation to support strategic goals. It outlines the genesis of how Bosch developed and rolled out its two-phase Bosch's Accelerator Pro...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Marquis, Andre, active 2020 (Author), Searle, Mark, active 2020 (Author), Jovin, Diana (Author)
Format:	eBook
Language:	English
Published:	London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2020.
Series:	SAGE Business. Cases.
Subjects:	Robert Bosch GmbH > Case studies. New business enterprises > Case studies. Robert Bosch GmbH. New business enterprises. Case studies.