Niche growth : the case of Heavy Metal Apparels / Mahmud Habib Zaman, Sohana Sharif Zaman, Mohammed Abdul Mumin Evan.

The case examines Heavy Metal Apparels, a niche business that has grown in popularity as an online store in Bangladesh. The company initially started by printing T-shirts of several heavy metal bands, with the main customers being the friends of the entrepreneurs. As the popularity of Heavy Metal Ap...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Zaman, Mahmud Habib (Author), Zaman, Sohana Sharif (Author), Evan, Mohammed Abdul Mumin (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Small business > Growth. Business planning.