Goodbaby : how a Chinese underdog became a world leader through open innovation / Henry Chesbrough, Andy Zhu.
This case shows how Goodbaby, a Chinese maker of juvenile products like strollers, carseats, and cribs, rose from nothing to global leadership. While there are several important moments in this journey, a commitment to open innovation characterizes each transition on the path to No. 1.The case descr...
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| Online Access: |
Full Text (via SAGE) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business,
2021.
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| Series: | SAGE Business cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HD62.7 .C44 2021
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| HD62.7 .C44 2021 | Available |