Niantic Labs and the professional entrepreneur in the Silicon Valley : Google, Pokémon Go, and beyond / Jerome S. Engel.

The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley. While the case's central storyline centers on Hanke's most recent venture--an entity called Niantic Labs that develops augmented...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Author: Engel, Jerome S. (Author)
Format: eBook
Language:English
Published: London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2020.
Series:SAGE business cases.
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Call Number: HB615 .E54 2020
HB615 .E54 2020 Available