Niantic Labs and the professional entrepreneur in the Silicon Valley : Google, Pokémon Go, and beyond / Jerome S. Engel.
The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley. While the case's central storyline centers on Hanke's most recent venture--an entity called Niantic Labs that develops augmented...
Saved in:
| Online Access: |
Full Text (via SAGE) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business,
2020.
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| Series: | SAGE business cases.
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| Subjects: |
| Summary: | The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley. While the case's central storyline centers on Hanke's most recent venture--an entity called Niantic Labs that develops augmented reality (AR) games, such as Ingress, Pokémon Go, and Harry Potter: Wizards Unite! for use on smart phones--and how he might then best scale this business afterwards during 2019 and beyond with its Real World Platform and the advent of 5G technology, it also examines Hanke's career as a "professional entrepreneur" that eventually led him to Google in 2004 and the subsequent development of the Google Geo-products division, which created products such as Google Earth, Google Maps, and Google StreetView, under his leadership. Hanke's story teaches an important lesson in entrepreneurship and innovation: that technical innovations and market opportunities that arise from their application, may evolve through multiple entities, and create multiple opportunities. It is the mark of a true "professional entrepreneur" that Hanke was able to channel his passion for the opportunities created by the convergence of geo-location, gaming, networking and mobility to create a sequence of successful ventures, both free-standing and as corporate divisions, (Keyhole, Google Geo, and Niantic Labs) to create and capture value for customers, employees, investors, and himself. |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529797725 1529797721 |
| Source of Description, Etc. Note: | Description based on XML content. |