The Hybrid Trap : Why Most Efforts to Bridge Old and New Technology Miss the Mark / Suarez, Fernando.

Technological transitions are challenging, particularly for companies in mature industries. Incumbents are frequently blindsided by new technologies, thereby missing opportunities to enter emerging markets early. While some established companies become early adopters of new technologies, the authors...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Authors:	Suarez, Fernando (Author), Utterback, James (Author), Von Gruben, Paul (Author), Kang, Hye (Author)
Corporate Author:	O'Reilly for Higher Education (Firm)
Format:	eBook
Language:	English
Published:	MIT Sloan Management Review, 2018.
Edition:	1st edition.
Subjects:	Product management. Product differentiation. New products. New products Product differentiation Product management