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The NBA and the Hong Kong Protests : managing reputation in a multipolar world / Nathaniel Brown, Eric Thomas, Christopher Udall.

In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans. After calling the tweet "regrettable" the NBA then found itself under fire in the United States for seeming to have...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Brown, Nathaniel, active 2020 (Author), Thomas, Eric, active 2020 (Author), Udall, Christopher (Author)
Format: eBook
Language:English
Published: London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2020.
Series:SAGE Business. Cases.
Subjects:
National Basketball Association > Case studies.
Corporations > Public relations > Case studies.
Corporate image > Case studies.
Hong Kong Protests, Hong Kong, China, 2019- > Case studies.
International business enterprises > Case studies.
National Basketball Association.
Corporate image.
Corporations > Public relations.
International business enterprises.
Case studies.

Internet

Full Text (via SAGE)

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Call Number: HD59.2 .B76 2020
HD59.2 .B76 2020 Available

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