Membership marketing in the digital age : a handbook for museums and libraries / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer.

Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement an...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Authors:	Rich, Patricia (Author), Hines, Dana (Author)
Format:	eBook
Language:	English
Published:	Lanham : Rowman & Littlefield, 2016.
Series:	American Association for State and Local History book series.
Subjects:	Association marketing. Direct marketing.