World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons eco...
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Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
| Published: |
Geneva :
World Intellectual Property Organization,
2013.
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| Series: | World Intellectual Property Report.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
K1401 .W675 2013
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| K1401 .W675 2013 | Available |