Touch : building your brand in the experience economy / Jörg Dietzel.

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms custo...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Dietzel, Jörg, 1961- (Author)
Other title:	Building your brand in the experience economy.
Format:	eBook
Language:	English
Published:	Singapore : Marshall Cavendish Business, [2020]
Subjects:	Branding (Marketing) Advertising. Communication in marketing.