Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers.

Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run t...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Specchia, Antonio
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : Productivity Press, 2022.
Edition:	First edition.
Subjects:	Relationship marketing. Customer relations > Management.