Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers.
Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run t...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Productivity Press,
2022.
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| Edition: | First edition. |
| Subjects: |
Table of Contents:
- AcknowledgmentsAbout the AuthorCHAPTER 1: Understanding the CRMCHAPTER 2: The value for the organisationCHAPTER 3: Sales Process managementCHAPTER 4: Leads GenerationCHAPTER 5: Helping people (Customer Service)CHAPTER 6: Data ArchitectureCHAPTER 7: Reporting and forecastingCHAPTER 8: Implementing a CRMCHAPTER 9: How to select a CRM platform.