Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.

A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	O'Shaughnessy, John, 1927-2023
Other Authors:	O'Shaughnessy, Nicholas J., 1954-
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2004.
Edition:	1st ed.
Subjects:	Advertising > Psychological aspects. Persuasion (Psychology)