What can one newspaper ad do? : An experimental field study of newspaper advertising communication and sales results / Prepared for the Newsprint Information Committee. Field experiment controlled and executed by Opinion Research Corporation, Princeton, N. J. Study conducted in consultation with the Advertising Research Foundation.

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Bibliographic Details
Corporate Authors:	American Newspaper Publishers Association. Bureau of Advertising, Newsprint Information Committee, Opinion Research Corporation (U.S.), Advertising Research Foundation
Format:	Book
Language:	English
Published:	New York : Bureau of Advertising , ANPA, [1969?]
Subjects:	Advertising, Newspaper.

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Call Number:	HF6107 .O655
HF6107 .O655	Available Place a Hold