What can one newspaper ad do? : An experimental field study of newspaper advertising communication and sales results / Prepared for the Newsprint Information Committee. Field experiment controlled and executed by Opinion Research Corporation, Princeton, N. J. Study conducted in consultation with the Advertising Research Foundation.
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| Corporate Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Bureau of Advertising , ANPA,
[1969?]
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| Subjects: |
| Item Description: | Cover title. |
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| Physical Description: | 35 pages : illustrations ; 23x23 cm. |
| Action Note: | committed to retain |