Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various mis...

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Bibliographic Details

Online Access:	Streaming Audio (via O'Reilly/Safari)
Main Author:	Slywotzky, Adrian J.
Other Authors:	Weber, Karl, 1953-, Courvoisier, Dave (Narrator)
Format:	Electronic Audio
Language:	English
Published:	[Minneapolis, Minn.] : HighBridge Audio, 2011.
Subjects:	Demand (Economic theory) Supply and demand. Consumption (Economics) Consumers > Attitudes. Audiobooks.