Friction : passion brands in the age of disruption / Jeff Rosenblum.

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to chang...

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Bibliographic Details

Online Access:	Streaming Audio (via O'Reilly/Safari)
Main Authors:	Rosenblum, Jeff (Author), Berg, Jordan (Author)
Other Authors:	Wayne, Roger (Narrator)
Format:	Electronic Audio
Language:	English
Published:	[Old Saybrook (Conn.)] : Tantor Audio, 2019.
Edition:	Unabridged.
Subjects:	Branding (Marketing) Advertising > Brand name products. Product management. Audiobooks.