How innovation really works : using the trillion-dollar R & D fix to drive growth / Anne Marie Knott.

Are you spending too much on R & D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R & D every year, but despite your best efforts, that R & D isn't driving growth. If you're like 95% of firms, you ar...

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Bibliographic Details

Online Access:	Streaming Audio (via O'Reilly/Safari)
Main Author:	Knott, Anne Marie (Author)
Corporate Authors:	McGraw-Hill Education (Firm), Brilliance Audio (Firm)
Other Authors:	Godwin, Kathleen F. (Narrator)
Format:	Electronic Audio
Language:	English
Published:	New York : McGraw-Hill Audio, [2017]
Edition:	Unabridged.
Series:	McGraw Hill Education on BrillianceAudio.
Subjects:	Technological innovations > Management. Research > Industrial. Research and development projects. Project management. Success in business. Project management Research and development projects Research, Industrial Success in business Technological innovations > Management Audiobooks