Mobile media and applications, from concept to cash : successful service creation and launch / Christoffer Andersson [and others]

Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for ne...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Other Authors:	Andersson, Christoffer, 1974-
Format:	eBook
Language:	English
Published:	Chichester, England : Wiley, ©2006.
Subjects:	Cell phone systems. Wireless communication systems. Mobile communication systems. Cell phone services industry.