Pricing with confidence [electronic resource] : 10 ways to stop leaving money on the table / Reed K. Holden, Mark R. Burton.

Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The author.

Bibliographic Details

Online Access:	Full Text (via Wiley)
Main Author:	Holden, Reed K.
Other Authors:	Burton, Mark R., 1965-
Format:	Electronic eBook
Language:	English
Published:	Hoboken, NJ : Wiley, ©2008.
Subjects:	Pricing. Service industries > Prices.