Return on ideas [electronic resource] : a practical guide to making innovation pay / David Nichols.

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first...

Full description

Bibliographic Details

Online Access:	Full Text (via Wiley)
Main Author:	Nichols, David, 1967-
Format:	Electronic eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2007.
Subjects:	Product management. Brand name products. Diffusion of innovations.