Kellogg on marketing [electronic resource] / edited by Alice M. Tybout, Bobby J. Calder.
The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on bo...
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Full Text (via Wiley) |
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Corporate Author: | |
Other Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
Hoboken, N.J. :
Wiley,
©2010.
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Edition: | 2nd ed. |
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Internet
Full Text (via Wiley)Online
Call Number: |
HF5415 .K4443 2010a
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HF5415 .K4443 2010a | Available |