Kellogg on marketing [electronic resource] / edited by Alice M. Tybout, Bobby J. Calder.

The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on bo...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Corporate Author:	J.L. Kellogg Graduate School of Management
Other Authors:	Tybout, Alice M., Calder, Bobby J.
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2010.
Edition:	2nd ed.
Subjects:	Marketing.