Export now [electronic resource] : five keys to entering new markets / Frank Lavin & Peter Cohan.
How your business can tap into foreign markets In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and pro...
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Full Text (via Wiley) |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore ; Hoboken, NJ :
John Wiley & Sons, (Asia),
©2011.
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| Subjects: |
MARC
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| 100 | 1 | |a Lavin, Franklin L. |0 http://id.loc.gov/authorities/names/n93077635 |1 http://isni.org/isni/0000000463581703. | |
| 245 | 1 | 0 | |a Export now |h [electronic resource] : |b five keys to entering new markets / |c Frank Lavin & Peter Cohan. |
| 260 | |a Singapore ; |a Hoboken, NJ : |b John Wiley & Sons, (Asia), |c ©2011. | ||
| 300 | |a 1 online resource (ix, 227 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Why and what : setting your export goals -- pt. 2. How : five keys to choosing your export strategy -- pt. 3. When : making your export strategy happen. | |
| 520 | |a How your business can tap into foreign markets In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and profiting from global business opportunities. | ||
| 546 | |a English. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Exports. |0 http://id.loc.gov/authorities/subjects/sh87004892. | |
| 650 | 0 | |a Export marketing. |0 http://id.loc.gov/authorities/subjects/sh85046502. | |
| 650 | 0 | |a Business enterprises |v Case studies. | |
| 650 | 7 | |a Business enterprises. |2 fast |0 (OCoLC)fst00842519. | |
| 650 | 7 | |a Export marketing. |2 fast |0 (OCoLC)fst00918703. | |
| 650 | 7 | |a Exports. |2 fast |0 (OCoLC)fst00918764. | |
| 655 | 7 | |a Case studies. |2 fast |0 (OCoLC)fst01423765. | |
| 700 | 1 | |a Cohan, Peter S., |d 1957- |0 http://id.loc.gov/authorities/names/n97032558 |1 http://isni.org/isni/0000000114885426. | |
| 776 | 0 | 8 | |i Print version: |a Lavin, Franklin L. |t Export now. |d Singapore ; Hoboken, NJ : John Wiley & Sons, (Asia), ©2011 |z 9780470828168 |w (OCoLC)742330877. |
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