The end of membership as we know it : building the fortune-flipping, must-have association of the next century / Sarah L. Sladek.

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generatio...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Main Author:	Sladek, Sarah L. (Author)
Corporate Author:	American Society of Association Executives
Format:	eBook
Language:	English
Published:	Washington, D.C. : ASAE, [2011]
Subjects:	Professional associations > Membership. Associations, institutions, etc. > Membership. Professional associations > Marketing. Professional associations > Planning. Organizational change. Leadership. Marketing.