Strategy for the corporate level : where to invest, what to cut back and how to grow organisations with multiple divisions / Andrew Campbell, with Marcus Alexander, Michael Goold and Jo Whitehead.

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Main Author:	Campbell, Andrew, 1950 August 3-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, United Kingdom : John Wiley & Sons, Ltd, 2014.
Subjects:	Multiproduct firms > Management. Diversification in industry. Strategic planning.