Strategy for the corporate level : where to invest, what to cut back and how to grow organisations with multiple divisions / Andrew Campbell, with Marcus Alexander, Michael Goold and Jo Whitehead.
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can...
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| Online Access: |
Full Text (via Wiley) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, United Kingdom :
John Wiley & Sons, Ltd,
2014.
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| Subjects: |
| Summary: | A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review e. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119208013 1119208017 9781118818350 1118818350 9781118818367 1118818369 1118818377 9781118818374 9781306892803 1306892805 |
| Source of Description, Etc. Note: | Print version record and CIP data provided by publisher. |