Handbook of international advertising research [electronic resource] / edited by Hong Cheng.

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and age...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Other Authors:	Cheng, Hong, 1958- (Editor)
Format:	Electronic eBook
Language:	English
Published:	Chichester : Wiley-Blackwell, 2014.
Series:	Handbooks in communication and media.
Subjects:	Advertising > Research.