Analytics in a big data world : the essential guide to data science and its applications / Bart Baesens.

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reve...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Main Author:	Baesens, Bart
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2014]
Series:	Wiley and SAS business series.
Subjects:	Big data. Management > Statistical methods. Management > Data processing. Decision making > Data processing.