Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean.

"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generat...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Main Author:	McKean, John, 1956-
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2015]
Subjects:	Customer relations. Consumer behavior.