The wallet allocation rule : winning the battle for share / Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye.

"Customer Loyalty Isn't Enough--Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Manag...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Main Author:	Keiningham, Timothy L.
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2015.
Subjects:	Customer loyalty. Customer relations > Management. Consumer behavior.