The handbook of strategic communication / edited by Carl H. Botan.

"Strategic communication (SC) is an increasingly popular term in business and higher education. In fact, it has become a wide-spread term used by millions. Unfortunately, this number includes many who do not understand what SC is and many more who consciously choose to use the term as a simple...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Other Authors:	Botan, Carl H. (Editor)
Format:	eBook
Language:	English
Published:	Hoboken, NJ : John Wiley & Sons, Inc., 2021.
Series:	Handbooks in communication and media.
Subjects:	Communication in organizations. Conflict management. Public relations.