Success in social marketing : 100 case studies from around the globe / Nancy R. Lee and Philip Kotler.

"Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Lee, Nancy, 1945- (Author), Kotler, Philip (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, Taylor & Francis Group, 2023.
Subjects:	Social marketing. Marketing > Social aspects. Consumer behavior.