Lipton Clear Green : way forward / Maha Mourad, Mai Alqersh.
Lipton Clear Green is a vitalizing, refreshing beverage that gained access to the Egyptian market in 2006. It is the best-selling green tea brand in Egypt. However, the latest Lipton Clear Green Consumer (LCG) Report recommended that LCG needed to refine its target market and positioning. Further, L...
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Full Text (via SAGE) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
El Khazindar Business Research and Case Center, The American University in Cairo School of Business,
2022.
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| Series: | SAGE Business cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HF5415.127 .M68 2022
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| HF5415.127 .M68 2022 | Available |