Think like your customer : [a winning strategy to maximize sales by understanding how and why your customers buy] / Bill Stinnett.

"This book arms you with the strategies and tools you need to: Identify your customer's most important business goals and objectives; Tie your product and services solutions to the achievement of your client's goals; Understand how executives think and how they make buying decisions;...

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Bibliographic Details

Online Access:	Streaming Audio (via Skillsoft)
Main Author:	Stinnett, Bill
Format:	Electronic Audio
Language:	English
Published:	New York : McGraw-Hill Audio, ©2006.
Edition:	Abridged ed.
Subjects:	Consumer behavior. Selling. Customer relations. Customer loyalty.