The Apple way : 12 management lessons from the world's most innovative company / Jeffrey L. Cruikshank.

Provides a tutorial in the innovative management strategies of the successful high-tech company, including a high-performance corporate culture, strong customer support, integrated product development, and cutting-edge marketing.

Bibliographic Details

Online Access:	Streaming Audio (via Skillsoft)
Main Author:	Cruikshank, Jeffrey L.
Other Authors:	Gardner, Grover (Narrator)
Format:	Electronic Audio
Language:	English
Published:	Burlington, NC : McGraw-Hill Audio, ℗2007.
Subjects:	Apple Computer, Inc. Industrial management > United States. Computer industry > United States. Corporate culture > United States. Success in business > United States. Audiobooks. Sound recordings. Compact discs. Computer industry. Corporate culture. Industrial management. Success in business. United States.