The Apple way : 12 management lessons from the world's most innovative company / Jeffrey L. Cruikshank.

Provides a tutorial in the innovative management strategies of the successful high-tech company, including a high-performance corporate culture, strong customer support, integrated product development, and cutting-edge marketing.

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Bibliographic Details
Online Access: Streaming Audio (via Skillsoft)
Main Author: Cruikshank, Jeffrey L.
Other Authors: Gardner, Grover (Narrator)
Format: Electronic Audio
Language:English
Published: Burlington, NC : McGraw-Hill Audio, ℗2007.
Subjects:

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