The business of belief : how the world's best marketers, designers, salespeople, coaches, fundraisers, educators, entrepreneurs and other leaders get us to believe / Tom Asacker.

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others. Whether you are launching a new brand or marke...

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Bibliographic Details

Online Access:	Streaming Audio (via Skillsoft)
Main Author:	Asacker, Tom (Author, Narrator)
Format:	Electronic Audio
Language:	English
Published:	Rego Park : Your Coach Digital, 2014.
Edition:	Unabridged.
Subjects:	Persuasion (Psychology) Audiobooks.