The agile marketer : turning customer experience into your competitive advantage / Roland Smart.

The marketer's guide to modernizing platforms and practicesMarketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and there...

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Bibliographic Details

Online Access:	Streaming Audio (via Skillsoft)
Main Author:	Smart, Roland, 1974- (Author)
Other Authors:	Hagen, Don (Narrator)
Format:	Electronic Audio
Language:	English
Published:	[Rego Park (New York, N.Y.)] : Gildan Audio, 2017.
Edition:	Unabridged.
Subjects:	Product management. Marketing > Technological innovations. Strategic planning. Audiobooks.