Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the result...

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Bibliographic Details

Online Access:	Streaming Audio (via Skillsoft)
Main Author:	Watkins, Alexandra (Author)
Other Authors:	Buchignani, Claire (Narrator)
Format:	Electronic Audio
Language:	English
Published:	[San Francisco, Calif.] : Berrett-Koehler Publishers, 2019.
Edition:	Completely revised and updated; Unabridged.
Subjects:	Branding (Marketing) Brand name products. Audiobooks.