Impossible to ignore : creating memorable content to influence decisions / Carmen Simon.

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need?

Bibliographic Details

Online Access:	Streaming Audio (via Skillsoft)
Main Author:	Simon, Carmen
Other Authors:	Hawkins-Scott, Barbara
Format:	Electronic Audio
Language:	English
Published:	New York : McGraw-Hill Audio, 2016.
Subjects:	Cognitive psychology. Business presentations. Audiobooks.