Selling to the C-suite : what every executive wants you to know about successfully selling to the top / Nicholas A.C. Read, Stephen J. Bistritz, EDD ; foreword by Neil Rackham.

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long term? The authors of this groundbreaking book took a novel appr...

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Bibliographic Details

Online Access:	Streaming Audio (via Skillsoft)
Main Authors:	Read, Nicholas A. C. (Author), Bistritz, Stephen J. (Author)
Format:	Electronic Audio
Language:	English
Published:	New York : McGraw-Hill Audio, [2018]
Edition:	Second edition.
Subjects:	Selling. Sales executives. Sales executives Selling Audiobooks