Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unl...

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Bibliographic Details

Online Access:	Streaming Audio (via Skillsoft)
Main Authors:	Minsky, Laurence (Author), Fahey, Colleen (Author)
Format:	Electronic Audio
Language:	English
Published:	Michigan : Brilliance Audio, 2019.
Edition:	1st edition.
Subjects:	Branding (Marketing) Music in advertising. Advertising > Brand name products. Advertising > Psychological aspects.