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Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.

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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unl...

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Bibliographic Details
Online Access: Streaming Audio (via Skillsoft)
Main Authors: Minsky, Laurence (Author), Fahey, Colleen (Author)
Format: Electronic Audio
Language:English
Published: Michigan : Brilliance Audio, 2019.
Edition:1st edition.
Subjects:
Branding (Marketing)
Music in advertising.
Advertising > Brand name products.
Advertising > Psychological aspects.
Table of Contents:
  • Foreword / by Philip Kotler
  • Preface: why audio branding?
  • Acknowledgements
  • Wake up to the power of audio branding
  • Audio branding in the digital age
  • It's time we came to our sensory marketing
  • Welcome to the world of audio branding
  • The search for your sound
  • What gets measured
  • The audio-branding process
  • How to launch your audio brand
  • Maintaining and evolving your audio brand
  • Music and sound design in environments
  • Glossary
  • Index.

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